At Puro Paradise, we’ve always been driven by a passion to celebrate the beauty, culture, and essence of our island. Today, we’re thrilled to unveil something truly special – a new clothing line that pays homage to one of Ponce’s most iconic and mysterious landmarks. Caja de Muerto is more than just a fashion statement; it’s a love letter to the island that has captured the hearts of Ponceños for generations.
Inspiration Behind the Line
Caja de Muerto – or “Coffin Island” – sits quietly off the coast of Ponce, rich with history, folklore, and undeniable beauty. From its lighthouse that has stood watch for over a century to the pristine shores of Playa Pelícano, this island is woven into the fabric of our city’s identity. For locals, Caja de Muerto isn’t just a distant landform; it’s a place that holds stories, memories, and pride.
This new line is crafted to reflect that connection – an elevated collection that embodies the spirit of the island and the legends that surround it. It’s for the people of Ponce, designed to remind us of home and the untold treasures we carry within.
Look and Feel
Caja de Muerto will feature embroidered hats and t-shirts, button-down shirts, and more pieces to come – all infused with a sense of timeless elegance and coastal allure. This line carries a more refined aesthetic than our classic Puro Paradise merch, appealing to those who want to express their island pride in a sophisticated, understated way.
Colors of the Coast
The official colors of the line, seafoam green and banana yellow, reflect the island’s serene yet vibrant landscape. The seafoam echoes the gentle hues of the Caribbean waters surrounding Caja de Muerto, while banana yellow brings to mind the golden warmth of the island’s sands and the glow of its historic lighthouse.
Our Launch – A First Taste
Caja de Muerto will debut with two dad hats, each embodying the spirit of the island. One hat features seafoam green fabric with yellow embroidery, and the other, banana yellow with seafoam green embroidery. These hats proudly bear the line’s pelican-inspired logo, a nod to Playa Pelícano, the beloved beach named after the island’s most recognizable visitor.
But this is just the beginning. Much more is on the horizon as we continue to develop the line, staying true to the island’s legacy while bringing fresh designs that resonate with our community.
Exclusively for Ponceños
Caja de Muerto isn’t just another clothing line – it’s exclusively available at Puro Paradise stores because this is a collection meant for the heart of our city. Designed for men and women, this line will speak to those in their 30s and beyond – the ones who grew up watching Caja de Muerto on the horizon, imagining pirate tales, or simply feeling the calm that comes from knowing the island is there.
More Than Fashion – It’s a Legacy
We created Caja de Muerto to evoke pride, nostalgia, and belonging. Every stitch carries the weight of history, and every piece is meant to remind Ponceños that their story is part of something larger – something enduring.
We invite you to join us in celebrating this iconic piece of our home. Whether you wear it to show your pride or as a reminder of the island’s beauty, Caja de Muerto is for everyone who holds Ponce close to their heart.
Stay tuned for more updates and releases from the collection. Caja de Muerto is here – and it’s just the beginning.
